⚠ ProblemA lead shows as a possible duplicate

Why you see "Possible duplicate of" on a record, and how to sort it out.

  • Admin
  • Agent
  • ⏱ 1 min
  • Updated October 6, 2026

What's happening

At the top of the record you see "Possible duplicate of" followed by another lead's name, with the reason:

  • "Same phone number.": both have the same phone.
  • "One inquiry had the email of one and the phone of the other.": someone wrote in with one lead's email and another lead's phone. The inquiry was added to the one with the email.

Nothing is merged on its own. Both stay until you decide.

If they're different people

For example, a couple sharing a phone. Tap Dismiss. The notice goes away from both records and doesn't come back for that pair.

If they're the same person

Tap the name in the notice to open the other lead and compare their inquiries and activity. Pick the one you'll work with and move the other to Lost, with a line in Notes saying which one is the real one. Then tap Dismiss to clear the notice.

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