📘 How it worksWhere your leads come from
A lead's sources, what each one means and who owns the lead when it arrives.
- Admin
- Agent
- ⏱ 1 min
- Updated October 6, 2026
The sources
Every lead shows its Source in the list and on its record:
- Website: they filled in a form on your site, on a property, an Agent or Contact.
- Concierge: the AI assistant on your site chatted with them and handed them to your team.
- Widget: they wrote from a letsrealty form placed on another website of yours.
- Channel: they came from a portal you publish on, like Encuentra24. Their record says which.
- API: a tool connected to your account sent them in.
- Import: a connected tool brought in an old contact, with its original date.
- Manual: someone on your team added them by hand.
One person, many inquiries
If someone writes again with the same email or phone, no new lead is created: the new inquiry is added to the one you have. When the email matches one lead and the phone another, they're flagged as a possible duplicate.
Who owns it
If they asked about a property, the owner is that property's Agent. If they wrote to an Agent, it's that Agent. A general inquiry, like one from Contact, stays Unassigned. New inquiries never change the owner a lead already has.
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